By Leechiu Property Consultants
Leechiu Property Consultants (LPC) announces the appointment of two new key executives to head the company’s
latest business expansions; Alfred Lay, Director for Hotels, Tourism & Leisure, and Philis Theresa Cruz, who was
recently named Director for Residential Sales and Leasing.
Alfred Lay was Vice-President for Hospitality and Tourism Consulting at GCI Hospitality that specializes in tourism
destination development, feasibility, and related services. Alfred previously held management positions in hotels
for the Silverneedle Hospitality Group throughout Australia. He also received a certification in Hotel Real Estate
Investments and Asset Management from Cornell University, New York and holds a Bachelor in Business degree
from Monash University, Melbourne.
Philis Cruz’s appointment to LPC was announced earlier. She brings with her more than 25 years of experience in
the industry, having been part of Century Properties as its head of Leasing and Resale Group for 10 years. Prior to
her stint as head of Leasing and Resale, Philis also held the role of marketing manager in-charge of systems
development, hiring and training, marketing, managing sales targets, client relations, documentation, title transfer,
and operations, to cite a few.
She is a licensed real estate broker, appraiser and consultant who graduated cum laude with a degree in Bachelor
of Science in Economics from the University of the Philippines-Diliman and was a consistent outstanding student at
St. Theresa’s College, QC. Philis placed 6th in the real estate appraiser board exam in 2015. Philis will be
spearheading the formation of LPC’s new residential team that is poised to broaden and strengthen the company’s
capabilities in this market segment.
The addition of these two new business leaders strengthens LPC’s capabilities. The firm anticipates a marked
increase in residential transactions and looks forward to a surge in tourist activity as the country emerges from the
COVID 19 pandemic. David Leechiu, LPC CEO, has forecasted that tourism will be among the key pillars of the
Philippine economy in a few years particularly as more international airports and other infrastructure are
completed throughout the country.